Brain

How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman, associate professor of marketing at The Wharton School at the University of Pennsylvania, reveals the reasons why sexual cues cause us to be impatient and can affect monetary decisions.

A brief therapeutic intervention called motivational interviewing, administered over the telephone, was significantly more effective than a simple "check-in" call in getting Iraq and Afghanistan war veterans with mental health diagnoses to begin treatment for their conditions, in a study led by a physician at the San Francisco VA Medical Center and the University of California, San Francisco.

AUSTIN, Texas — Even in this modern age of science, people are likely to find logic in supernatural rituals that require a high degree of time and effort, according to new research from The University of Texas at Austin.

The study, published in the June issue of Cognition, is the first psychological analysis of how people of various cultures evaluate the efficacy of ritual beliefs. The findings provide new insight into cognitive reasoning processes — and how people intuitively make sense out of the unknown.

Researchers reporting online on July 26 in Current Biology, a Cell Press publication, have for the first time shown that they can control the behavior of monkeys by using pulses of blue light to very specifically activate particular brain cells. The findings represent a key advance for optogenetics, a state-of-the-art method for making causal connections between brain activity and behavior. Based on the discovery, the researchers say that similar light-based mind control could likely also be made to work in humans for therapeutic ends.

A new drug could aid in losing weight and keeping it off. The drug, described in the journal Cell Metabolism on July 26, increases sensitivity to the hormone leptin, a natural appetite suppressant found in the body. Although so far the new drug has only been tested on mice, the findings have implications for the development of new treatments for obesity in humans.

Researchers at Aalto University in Finland have developed the world's first device designed for mapping the human brain that combines whole-head magnetoencephalography (MEG) and magnetic resonance imaging (MRI) technology. MEG measures the electrical function and MRI visualizes the structure of the brain. The merging of these two technologies will produce unprecedented accuracy in locating brain electrical activity non-invasively.

Scientists led by the President of The University of Manchester have demonstrated a drug which can dramatically limit the amount of brain damage in stroke patients.

Professor Dame Nancy Rothwell, Professor Stuart Allan and their team have spent the last 20 years investigating how to reduce damage to the brain following a stroke.

They have been testing the effectiveness of the drug Anakinra (IL-1Ra), which is already used for rheumatoid arthritis in experimental studies of stroke.

Brain tumors are the primary cause of cancer mortality in children. Even if a cure is possible, young patients often suffer from the stressful treatment which can be harmful to the developing brain. The most common childhood brain tumors are medulloblastoma and pylocytic astrocytoma.

There has been significant debate in policy circles about whether governments have over-reacted to ecstasy by issuing warnings against its use and making it illegal. In the UK, David Nutt said ecstasy was less dangerous than horseback riding, which led to him being fired as the government's chief drug advisor. Others have argued that ecstasy is dangerous if you use it a lot, but brief use is safe.

Birds in the crow family can figure out how to extract a treat from a half-empty glass surprisingly well, and young children show similar patterns of behavior until they reach about eight years old, at which point their performance surpasses that of the birds. The full report is published July 25 in the open access journal PLoS ONE.

Cambridge scientists have used an age-old fable to help illustrate how we think differently to other animals.

Lucy Cheke, a PhD student at the University of Cambridge's Department of Experimental Psychology expanded Aesop's fable into three tasks of varying complexity and compared the performance of Eurasian Jays with local school children.

When casting our eyes upon an object, our brains either perceive it in its entirety or as a collection of its parts. Consider, for instance, photo mosaics consisting of hundreds of tiny pictures that when arranged a certain way form a larger overall image: In fact, it takes two separate mental functions to see the mosaic from both perspectives.

A new study suggests that these two distinct cognitive processes also are in play with our basic physical perceptions of men and women -- and, importantly, provides clues as to why women are often the targets of sexual objectification.

Raising levels of the neurotransmitter dopamine in the frontal cortex of the brain significantly decreased impulsivity in healthy adults, in a study conducted by researchers at the Ernest Gallo Clinic and Research Center at the University of California, San Francisco.

Many people, whether they know it or not, are philosophical dualists. That is, they believe that the brain and the mind are two separate entities. Despite the fact dualist beliefs are found in virtually all human cultures, surprisingly little is known about the impact of these beliefs on how we think and behave in everyday life.

But a new research article forthcoming in Psychological Science, a journal of the Association for Psychological Science, suggests that espousing a dualist philosophy can have important real-life consequences.

EAST LANSING, Mich. — A survey conducted by Michigan State University reveals strong public support for government programs to assist farmers to adapt to climate change.

According to NASA research, global temperatures have been rising for decades, and it's affecting all aspects of agriculture. Regardless of what those surveyed believe causes climate change, more than 65 percent of them support government assistance for farmers, said Scott Loveridge, MSU professor of agricultural, food and resource economics.