CAMBRIDGE, MA -- Are you influenced by the opinions of other people — say, in the comments sections of websites? If your answer is no, here's another question: Are you sure?
A new study co-authored by an MIT professor suggests that many people are, in fact, heavily influenced by the positive opinions other people express online — but are much less swayed by negative opinions posted in the same venues. Certain topics, including politics, see much more of this "herding" effect than others.