The holiday season is the busiest shopping time of the year. According to the National Retail Federation, more than 172 million shoppers hit the stores on Black Friday weekend this year – up from 147 million in 2007.
Moreover, during this time, economists pay close attention to the shopping trends.
One such economist, Dr. Paul Albanese, Kent State University associate professor of marketing and author of "The Personality Continuum and Consumer Behavior," has taken it a step further.