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People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study in the Journal of Consumer Research.

The study looks at anthropomorphism, or the tendency to attribute humanlike characteristics, intentions, and behavior to nonhuman objects. "The present research shows important downstream consequences of anthropomorphism that go beyond simple liking of products with humanlike physical features," write authors Sara Kim and Ann L. McGill (both University of Chicago).

People are happier when goods are more equally distributed, but equality makes people want to spend more to get ahead of their neighbors, according to a new study in the Journal of Consumer Research.

Adventure seekers are plunking down more than $50,000 to climb Mount Everest, but a new study in the Journal of Consumer Research finds that people who pay for transformative experiences often lack the communitarian spirit that usually defines such activities.

If a vegetarian has to buy a steakhouse gift certificate for a friend, her discomfort will lead her to buy something else that reaffirms her identity, according to a new study in the Journal of Consumer Research.

"When gift givers choose a gift that matches the identity of the recipient but is contrary to their own identity, they experience discomfort," write authors Morgan K. Ward (Southern Methodist University) and Susan M. Broniarczyk (University of Texas). This discomfort leads consumers to choose other products that express their identities.

COLUMBUS, Ohio – A study comparing the long-term outcomes of patients with spinal-cord tumors following radiation therapy suggests that certain subsets of patients have better long-term survival. It also suggests that photon-based radiation therapy may result in better survival than proton-beam therapy, even in patients with more favorable characteristics.

A major new fossil site in south-west China has filled in a sizeable gap in our understanding of how life on this planet recovered from the greatest mass extinction of all time, according to a paper co-authored by Professor Mike Benton, in the School of Earth Sciences, and published this week in the Proceedings of the Royal Society B. The work is led by scientists from the Chengdu Geological Center in China.

A team at the Institut de recherches cliniques de Montréal (IRCM) led by Dr. Tarik Möröy, President and Scientific Director of the institute and Director of the Hematopoiesis and Cancer research unit, will be publishing an important breakthrough in tomorrow's issue of Immunity, a scientific journal from the Cell Press group. The researchers identified a new regulator playing a critical role in the development B cells, which produce antibodies.

Researchers at the University of Granada have developed a new method for predicting the precise shade that a bleaching treatment will bring about for a patient's teeth. What is innovative about this method is that it allows researchers to successfully predict the outcome of a bleaching treatment, which will have a significant impact on such treatments, which are becoming more frequent.

Running and swimming records are broken again and again at almost every international athletics event. But, can human performance continue to improve indefinitely? Will runners continue to accelerate off the starting blocks and reach the finish line in faster and faster times? Will swimmers always be able to dive into the record books with a quicker kick?

Most Australians do not approve of IVF or abortion for sex-selection purposes, and most do not think a hypothetical blue or pink pill to select the sex of a child should be legal, a new study has found.

The study, led by Dr Rebecca Kippen from the School of Population Health at the University of Melbourne, analysed responses from more than 2,500 people participating in the Australian Survey of Social Attitudes, combined with a series of in-depth parental interviews.

Contrary to the belief of many scientists (as well as many members of the public), new research confirms that Africa has two—not one—species of elephant. Scientists from Harvard Medical School, the University of Illinois, and the University of York in the United Kingdom used genetic analysis to prove that the African savanna elephant and the smaller African forest elephant have been largely separated for several million years.

CHICAGO --- Busy doctors can miss important details about a patient's care during an office examination. To prevent that, Northwestern Medicine researchers have created a whip-smart assistant for physicians – a new system using electronic health records that alerts doctors during an exam when a patient's care is amiss.