Globally, demand for antioxidants is estimated to reach over 103,000 thousand tons by the end of 2020, but it isn't because people are buying miracle supplements and Fountains of Youth, it is because of food.
Oxidation of food items often leads to color change, rancidity and sometimes a drop in nutritional value and owing to the "natural" craze (some would call it a fallacy), demand for antioxidants has significantly increased, especially in the food and beverage industry owing to their incredible ability to preserve food for long durations.