(Cincinnati, OH) - Today, a new study from P&G Beauty, the makers of SecretTM deodorants, and lead investigator Pamela Dalton, PhD. MPH, member of the Monell Chemical Senses Center, confirms for the first time that the smell of stress sweat does, in fact, significantly alter how women are perceived by both males and females. Results of the study, published on October 9, 2013 in PLOS ONE, indicate that the odor from stress-related sweat specifically impacts social judgments of one's confidence, trustworthiness and competence.