Our 'gut feelings' influence our decisions, overriding 'rational' thought, when we are faced with financial offers that we deem to be unfair, according to a new study. Even when we are set to benefit, our physical response can make us more likely to reject a financial proposition we consider to be unjust.
Conducted by a team from the University of Exeter, Medical Research Council Cognition and Brain Sciences Unit and University of Cambridge, the research is published today (22 May 2012) in the journal Cognitive, Affective, & Behavioural Neuroscience.