In the face of mounting evidence, doctors' leaders and government should take a stand and set clear guidelines on an activity that has so far eluded the scrutiny that other health issues attract, argues Dr Aric Sigman.
Children of all ages are watching more screen media than ever before, he says, and what is more, they are starting earlier and earlier.
Britain's children have regular access to an average of five different screens at home by the time they are 10 years old, in the form of TVs, games consoles, smart phones, laptops and tablets.