New research shows a simple reason why even the most intelligent, complex brains can be taken by a swindler's story – one that upon a second look offers clues it was false.
When the brain fires up the network of neurons that allows us to empathize, it suppresses the network used for analysis, a pivotal study led by a Case Western Reserve University researcher shows.
How could a CEO be so blind to the public relations fiasco his cost-cutting decision has made?
When the analytic network is engaged, our ability to appreciate the human cost of our action is repressed.