The label used to identify a disease – whether it is common language or medical terminology – can influence how serious people think the condition is, according to new research from McMaster University, the second part of a larger study on how people understand and interpret disease.
The study, published online in the journal Public Library of Science: ONE, examined many recently medicalized disorders. For example, impotence is now widely known as erectile dysfunction; excessive sweatiness is also known as hyperhidrosis.