BUFFALO, N.Y. -- Supermarkets could increase their sales of related items, such as chips and soft drinks, by moving the items closer to each other in their stores, according to research by Ram Bezawada, assistant professor of marketing in the University at Buffalo School of Management.
"Retailers can benefit substantially by having better placement of items in their aisles," Bezawada says. His research shows that aisle placements can influence sales across product categories as much as other marketing variables, such as price or how an item is displayed.