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Study finds teens often willing to accept free or low-cost rapid HIV testing

EAST PROVIDENCE, R.I. – Although the Centers for Disease Control and Prevention recommends routine HIV testing for everyone between the ages of 13-64 as part of their regular medical care, testing rates remain low among adolescents. However, a new study from the Bradley Hasbro Children's Research Center suggests teens who are offered free or low-cost rapid HIV testing are often willing to accept the test.

Dinner with the in-laws: Why does knowing how long a bad experience will last make it worse?

Knowing how long a good experience will last makes it better, but being aware of the duration of an unpleasant event makes it worse, according to a new study in the Journal of Consumer Research. But people usually predict the opposite effect.

The skinny on how shed skin reduces indoor air pollution

WASHINGTON, May 9, 2011 — Flakes of skin that people shed at the rate of 500 million cells every day are not just a nuisance — the source of dandruff, for instance, and a major contributor to house dust. They actually can be beneficial. A new study, published in the American Chemical Society's journal, Environmental Science & Technology, concludes that oil in those skin cells makes a small contribution to reducing indoor air pollution.

Johns Hopkins scientists reveal nerve cells' navigation system

Johns Hopkins scientists have discovered how two closely related proteins guide projections from nerve cells with exquisite accuracy, alternately attracting and repelling these axons as they navigate the most miniscule and frenetic niches of the nervous system to make remarkably precise connections.

How did debt and credit become the 'American way'?

Taking on significant debt has become "normal"—and even patriotic—to some consumers, according to a new study in the Journal of Consumer Research.

"How did America, a country once so indelibly marked with Puritan principles of self-discipline and thrift, become a nation so awash in personal debt?" ask authors Lisa Peñaloza (École des Hautes Études Commerciales du Nord—EDHEC) and Michelle Barnhart (Oregon State University).

Faking it: Can ads create false memories about products?

People who read vivid print advertisements for fictitious products actually come to believe they've tried those products, according to a new study in the Journal of Consumer Research.

"Exposing consumers to imagery-evoking advertising increases the likelihood that a consumer mistakenly believes he/she has experienced the advertised product, and subsequently produces attitudes that are as strong as attitudes based on genuine product experience," write authors Priyali Rajagopal (Southern Methodist University) and Nicole Montgomery (College of William and Mary).

Go for broke: Consumers who set conservative goals feel less satisfied

Consumers who set conservative goals have a harder time achieving satisfaction than those who set ambitious goals, according to a new study in the Journal of Consumer Research. When cautious consumers meet their goals, they tend to raise the bar and compare themselves to the highest possible standards.

Constrained consumers: When do people consider what they have to give up in order to buy something?

Every time consumers spend money on a purchase, they are giving up other consumption down the road. A new study in the Journal of Consumer Research looks at the factors that lead consumers to consider these "opportunity costs."

How do creative ads shake up the way we think?

Innovative ads can help creative consumers break away from their existing thought patterns, according to a new study in the Journal of Consumer Research. These creative stimuli can affect the way consumers process information about different products.

New test could give SLE patients a more tolerable life

"At present, it can take up to a year before a patient is diagnosed with SLE. This is because the symptoms are diffuse and are often mistaken for other diseases. However, with this blood-based test, it is possible to determine quickly whether someone has the disease or not", says Christer Wingren, associate professor in Immunotechnology at CREATE Health, Lund University.

Smokers undergo the same changes in gene expression as patients with COPD

'Healthy' smokers experience changes in the gene expression of their lungs similar to that suffered by smokers who have developed Chronic Obstructive Pulmonary Disease (COPD). This is the conclusion of a new study, led by Catalan researchers, which confirms the crucial role that smoking plays in causing these alterations.

One-third of Spanish children do not wake up feeling refreshed

Children have poor quality sleep. A new study carried out in Valencia shows that 37.4% of children aged from 6 to 8, 25.3% of those aged between 9 and 11, and 31.8% of those aged from 12 to 15 wake up feeling refreshed only once a week, or even not at all. The results also show that 4.26% of them fall asleep in class more than three times per week.

Coroners wrong to say no to post-mortem tissue collection, academics argue

The creation of a post-mortem tissue archive for a study of the human form of mad cow disease failed because of a "misguided" refusal by coroners to participate.

The Coroners' Society of England and Wales (CSEW) did not recognise its "moral obligation to protect public health" from potential new risks associated with variant Creutzfeldt-Jakob disease (vCJD) when it decided not to allow the collection of tissue from autopsies.

A study analyzes the legal problems of social networks

Zombie ants have fungus on the brain, new research reveals

New research has revealed how infection by a parasitic fungus dramatically changes the behavior of tropical of carpenter ants (species Camponotus leonardi), causing them to become zombie-like and to die at a spot that has optimal reproduction conditions for the fungus. The multinational research team studied ants living high up in the rainforest canopy in Thailand. A paper describing the research will be published in the BioMed Central open-access journal BMC Ecology on 9 May 2011.