In a paper published by the journal Biodiversity Conservation, the researchers also suggest that anthropomorphism is overlooked as a powerful tool for promoting low-profile species that are either endangered or require urgent attention.
At present, anthropomorphism in conservation is limited to social, intelligent animals, such as chimpanzees, polar bears and dolphins. According to the research, this would imply that other species are not worthy of conservation because they are not like humans in the 'right' ways.