MADISON, Wis. -- Here is an idea worth following: "share" for tenure; "like" to get cited.
Academic researchers are turning to social media more and more, according to Dominique Brossard, and not just to post family photos or crack wise via hashtag.
"I've been in science communication for a while now, and I am really seeing a change -- especially among the younger scientists -- in their willingness to share their work," says Brossard, a University of Wisconsin-Madison professor of life sciences communication.