Birthday celebrations often follow a formula, including off-key singing, making a birthday wish while blowing out candles, and the ceremonial cutting of the birthday cake. New research suggests that this ritual not only makes the experience more memorable, but might also improve the taste of the cake.
The new collection of studies, published in Psychological Science, a journal of the Association for Psychological Science, reveals that the rituals we perform before eating -- even the seemingly insignificant ones -- can actually change our perception of the food we eat.