NEW YORK -- New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently published in the journal Marketing Science.
Columbia Business School Professor Olivier Toubia has a thought-provoking, 140-character-limit comment about the research he co-authored with University of Pittsburgh's Assistant Professor Andrew T. Stephen.
"Get ready for a TV-like Twitter," said Toubia.