Body

In our globalized world, consumers are exposed to marketing messages in many languages. But a new study in the Journal of Consumer Research says messages expressed in people's native languages are most effective at triggering emotional reactions.

Bummer! You meant to get to the mall to buy that discounted leather jacket, but missed the sale. A new study in the Journal of Consumer Research uncovers a strategy for releasing consumers from "regret lock," which results in not making any purchase because the item they want is no longer deeply discounted.

We feel good about a purchase if we believe we've made a decision that's in line with our goals. A new study in the Journal of Consumer Research examines the ways consumers evaluate brand features to make choices.

"When there is a fit between people's goals and how information is acquired, these feelings are positive and thus enhance brand evaluations," write authors Echo Wen Wan (University of Hong Kong), Jiewen Hong (Hong Kong University of Science and Technology), and Brian Sternthal (Northwestern University).

COLLEGE PARK, Maryland – The best chance of "reeling-in" an unmarried father and building the foundations for a stable family life are the critical months of pregnancy, says new research from the University of Maryland.

As polar bears adapt to a warming Arctic—a frozen seascape that cleaves earlier each spring—they may find relief in an unlikely source: snow goose eggs. New calculations show that changes in the timing of sea-ice breakup and of snow goose nesting near the western Hudson Bay could provide at least some polar bears with an alternative source of food. This new analysis appears in Polar Biology.

BOSTON (December 15, 2008) ─ A new study uncovers 11 gene variants associated with three blood lipids measured to determine cardiovascular disease risk: low-density lipoprotein (LDL) cholesterol, high-density lipoprotein (HDL) and triglycerides. The discovery opens up new opportunities for nutrigenomics researchers looking for links between diet and genetics that will optimize health and lower chronic disease risk.

A global energy supply based on biomass grown to generate electricity and produce fuel is a real possibility. According to Prof. Jürgen O. Metzger from Carl von Ossietzky University of Oldenburg in Germany and Prof. Aloys Huettermann from the University of Goettingen in Germany, it is both a sustainable and economical scenario, contrary to current thinking which suggests it is unrealistic. Their findings(1) are published online this week in Springer's journal, Naturwissenschaften.

Researchers have created a new family of fluorescent probes called hydrocyanines that can be used to detect and measure the presence of reactive oxygen species. Reactive oxygen species are highly reactive metabolites of oxygen that have been implicated in a variety of inflammatory diseases, including cancer and atherosclerosis.

Just under five per cent of the men who took part in the prostate cancer element of the USA's largest ever cancer screening trial were diagnosed with the disease and the majority of those were picked up by screening programmes, according to research published in the December issue of the urology journal BJU International.

Wind and wave data from ESA's Envisat satellite radar are being used to observe meteorological conditions in the track of the Vendee Globe solo round-the-world yacht race.

Global warming will likely put enormous strain on California's water supply and energy systems and have a devastating impact on certain crops.

San Antonio – An interim analysis of a breast cancer prevention study using exemestane (Aromasin®) finds an "acceptable" level of bone loss.

Westchester, Ill. –A study in the Dec. 15 issue of the Journal of Clinical Sleep Medicine is the first to show the full clinical picture of comorbid conditions associated with obstructive sleep apnea (OSA), quantify their frequency of occurrence and reveal their possible interrelationships.

ATLANTA –Dec. 15, 2008 – A new report from the American Cancer Society says despite unprecedented progress in reducing incidence and death rates from colorectal cancer, the gap between blacks and whites continues to grow. The latest data show death rates are about 45 percent higher in African American men and women than in whites. The data come from Colorectal Cancer Facts & Figures 2008-2010, the second edition of a report first issued in 2005.

Westchester, Ill. –A study in the Dec. 15 issue of the Journal of Clinical Sleep Medicine shows that objectively measured snoring intensity is correlated with subjective sleepiness independent of the apnea-hypopnea index (AHI) in patients with moderate to severe obstructive sleep apnea (OSA).