In the first-ever study of food adverts in UK magazines, researchers found them filled with sugary, salt-filled options often contradicting the health messages the articles were trying to put across.
"Nearly every magazine contains advice on a healthier lifestyle, yet we found the food adverts were for products high in sugar and salt and low in fibre such as ready meals, sauces and confectionary," explains Dr Jean Adams, lecturer in public health at Newcastle University, who led the study.