If you believe in karma, you're more likely to have higher expectations, according to a new study in the Journal of Consumer Research.
Some consumers strategically lower their expectations in order to try to increase their satisfaction with a product or experience, write authors Praveen K. Kopalle (Dartmouth College), Donald R. Lehmann (Columbia University), and John U. Farley (Dartmouth College). But people who believe in karma tend to have a more long-term orientation, which decreases the importance of momentary happiness.