The surprising consequences of banning chocolate milk

Removing flavored milk from cafeterias decreases added sugar, yet the economic and nutritional costs warrant reconsidering a less restrictive policy. Nicole Zammit, former Assistance Director of Nutrition Services at Eugene School District, was not surprised that banning chocolate milk had negative consequences. She had this to say, "Given that the role of the federal school meal program is to provide nutritious meals to students who may otherwise have no access to healthy foods– I wouldn't recommend banning flavored milk unless you have a comprehensive plan in place to compensate for the lost nutrients when kids stop drinking milk altogether."

In conclusion, co-author and Director of the Cornell Food and Brand Lab, Brian Wansink recommends, "There are other ways to encourage kids to select white milk without banning the chocolate. Make white milk appear more convenient and more normal to select. Two quick and easy solutions are: Put the white milk in the front of the cooler and make sure that at least 1/3 to 1/2 of all the milk is white."

Director of the Cornell Food and Brand Lab, Brian Wansink recommends, "There are other ways to encourage kids to select white milk without banning the chocolate. Make white milk appear more convenient and more normal to select. Two quick and easy solutions are: Put the white milk in the front of the cooler and make sure that at least 1/3 to 1/2 of all the milk is white."

(Photo Credit: Hope Ann Spicer)

What would happen if chocolate milk were banned from school cafeterias? "Students take 10 percent less milk, waste 29 percent more and may even stop eating school meals," says Andrew Hanks, PhD.

(Photo Credit: Daniel Miller)

Source: Cornell Food & Brand Lab