Though it was identified as a disorder as early as the 14th century, pica, or the eating of non-food items, has for years believed to be all but non-existent in a few corners of the globe – a 2006 study that reviewed research on pica found just four regions – the South of South America, Japan, Korea and Madagascar –where the behavior had never been observed.
A new Harvard study, however, is showing that pica – and particularly geophagy, or the eating of soil or clay, is far more prevalent in Madagascar, and may be more prevalent worldwide, than researchers previously thought.