CAMBRIDGE, Mass., Nov. 1, 2010 -- Race may not be as important as previously thought in determining who befriends whom, suggests a new study of American college students' habits on Facebook. The findings, by a pair of sociologists from Harvard University and UCLA, appear in the current issue of the American Journal of Sociology.
The strongest attraction, the researchers found, turned out to be old-fashioned social pressure. For the average student, the tendency to reciprocate a friendly overture is seven times stronger than the attraction of a shared racial background.