The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology
Jim Jansen, assistant professor of information science and technology, Penn State, along with Amanda Spink, professor of information technology, Queensland University of Technology, studied the rate of ad clicks through on Dogpile.com, a meta-search engine that combines the search results from larger search engines such as Yahoo!, Google, Ask and MSN.