BUFFALO, N.Y. -- In a new study published in the journal Cyberpsychology, Behavior and Social Networking, University at Buffalo researcher Michael A. Stefanone, PhD, and colleagues found that females who base their self worth on their appearance tend to share more photos online and maintain larger networks on online social networking sites.
He says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.