Hookah use among California youth ages 18 to 24 is rising rapidly according to a study conducted by researchers at the U.C. San Diego School of Medicine - and it's mostly rich, white kids.
Researchers speculate that the increased popularity of the hookah, a water pipe, could be due to the social nature of the behavior - few people smoke them alone - coupled with the misguided belief that it is less harmful than cigarettes.
Plus, smoking is cool when society tells you not to do it and California leads the nation in telling people what to think.