Remember that sound bite you heard on the radio this morning? The grocery items your spouse asked you to pick up? Chances are, you won't.
Researchers at the University of Iowa have found that when it comes to memory, we don't remember things we hear nearly as well as things we see or touch.
"As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember," says lead author of the study and UI graduate student, James Bigelow.