WATERLOO, Ont. (Wednesday, Aug. 25, 2010) - Students could use help saving more money, but they don't always know it, says a University of Waterloo study.
Most people intend to save more money, and spend less, than they currently do. If they were offered a simple way to do so, would they take it? New research suggests the answer is no.
And the reason is that their very good intentions can give rise to a sense of optimism that leads them to undervalue opportunities that could make it easier to actually achieve a long-term savings goal.