Contrary to the stereotype of grandparents sitting on the porch in rocking chairs, retirement can be a time of personal growth and activity, according to new research in the Journal of Consumer Research.
"Our research investigates retirement as a life stage focused on consumption where outdated cultural scripts for retirement are challenged," write authors Hope Jensen Schau (University of Arizona), Mary C. Gilly (University of California, Irvine), and Mary Wolfinbarger (California State University, Long Beach).