COLUMBUS, Ohio – A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests.
Previous research had shown that racial minorities spend a larger portion of their incomes than do whites on conspicuous consumption – buying products that suggest high status.
But a new study showed that whites could be induced to crave expensive, high-status products if they imagined themselves in a low-status position.