When you see a familiar face, when a bird-watcher catches a glimpse of a rare bird perched on a limb, or when a car-fancier spots a classic auto driving past, the same small region in the brain becomes engaged.
For almost two decades, neuroscientists have known that this area, called the fusiform face area (FFA), plays a vital role in the brain's ability to recognize faces and objects that an individual has learned to identify.