Was Chris De Burgh's sexy "Lady in Red," perhaps, ovulating? A new UCLA and University of Wisconsin-Eau Claire study finds evidence that women put more effort into their clothing and grooming during their most fertile periods.
"Near ovulation, women dress to impress, and the closer women come to ovulation, the more attention they appear to pay to their appearance," said Martie Haselton, the study's lead author and a UCLA associate professor of communication studies and psychology. "They tend to put on skirts instead of pants, show more skin and generally dress more fashionably."