Pheromones are a key reason many creatures, including humans, meet. In addition, while mating recognition systems in each species might be unique, pheromones are considered the important common denominator there also.
The mating 'language' is a key reason unacceptable mutants that use slightly different signals die off without any offspring. Even among moth species with different types of males and females, two different kinds of pheromones are in action, which was assumed to be the key factor in mate selection.