As the American Presidential election approaches, pollsters are scrambling to predict who will win. A study by a team of researchers at The University of Western Ontario, Canada, and the University of Padova, Italy, may give pollsters a new way to determine how the undecided will vote, even before the voters know themselves.
"Automatic Mental Associations Predict Future Choices of Undecided Decision Makers," was published in the August 22nd issue of the journal Science.