New research from the University of Illinois suggests that weight-loss campaigns that promote exercise may actually cause people to eat more.
People who viewed posters suggesting that they "join a gym" or "take a walk" ate more food after looking at the posters than people who saw similarly designed posters prompting them to "make friends" or "be in a group," the researchers found.
Subliminal words about being active had a similar effect on study participants, said psychology professor Dolores Albarracín, who led the research.