Public health policies targeted at smokers may actually have the opposite effect for some people trying to quit, according to new evidence released today (Nov. 2).
Research indicates that stigmatizing smoking can, in some cases, make it harder for people to quit because they become angry and defensive and the negative messages lead to a drop in self-esteem.
The findings, published in Social Science & Medicine, highlight the potential for negative stereotypes to backfire, especially when it comes to public health campaigns.