Back of pack picture or text warnings depicting the dangers of smoking, make little impact on teen smokers, particularly those who smoke regularly, suggests research published online in Tobacco Control.
Pictorial warnings work better than text alone, but if positioned on the back of the pack are less visible and less effective, say the researchers.
In 2008 the UK became the third European Union country to require pictorial health warnings to be carried on the back of cigarette packs.