PISCATAWAY, NJ – The brands of alcohol popular with underage drinkers also happen to be the ones heavily advertised in magazines that young people read, a new study finds.
The findings, reported in July's Journal of Studies on Alcohol and Drugs, add to evidence that alcohol ads can encourage kids to drink.
They also suggest that the alcohol industry's self-imposed standards on advertising are inadequate, said lead researcher Craig Ross, Ph.D., M.B.A., of the Natick, Mass.,-based Virtual Media Resources.