Such sponsorship could mislead the public into thinking these products work well and/or are good for health—for which there is no strong scientific evidence—suggest Simon Outram and Bob Stewart of the Institute of Sport, Exercise, and Active Living, in Melbourne, Australia.
Two years ago, research published in BMJ Open reached similar conclusions.*
Outram and Stewart accept that nutritional supplements and rehydration drinks don't compare with the unhealthiness of fast food, tobacco, or alcohol, all of which have been associated with major sporting events.