BEER-SHEVA, ISRAEL, October 15, 2012 -- Fearful flyers seek flight attributes that may be primarily reassuring, such as schedule, aircraft size and carrier origin, but have little effect on the low, actual risk according to a study published in the Journal of Travel Research.
People with fear of flying (FOF) are willing to pay more for a number of choices that help them alleviate their fear, according to the study by researchers at Ben-Gurion University of the Negev (BGU), The Hebrew University of Jerusalem and Technion Israel Institute of Technology.