BUFFALO, N.Y. -- Online role-playing game developers can get ahead of the competition by giving gamers more opportunities to get social, collaborate and take control of their online personas, according to a study from the University at Buffalo School of Management.
The study, forthcoming in the International Journal of Electronic Commerce, considers why some massive multiplayer online role-playing games, or MMORPGs, like "World of Warcraft" or "Star Wars Galaxies," command legions of loyal players while others struggle to gain a following.