Worried you won't meet your goal? According to a new study in the Journal of Consumer Research, you'll be more likely to succeed if you make specific plans to implement it.
"Consumers believe that flexibility increases their chances of achieving a goal. While this is sometimes true, relatively rigid structures can simplify goal pursuit by eliminating the need to make demanding choices, ultimately making a goal less difficult to achieve," write authors Liyin Jin (Fudan University), Szu-Chi Huang, and Ying Zhang (both University of Texas, Austin).