Alcohol sponsorship and hazardous drinking in UK athletes are linked, a new study has found.
The research, led by Monash University and the University of Manchester, is the first to examine alcohol sponsorship of athletes in the UK, and comes at a time when there are calls in Australia, New Zealand, UK, Ireland, and South Africa for greater restriction or bans on alcohol sponsorship and advertising in sport. The research was published today in the scientific journal Addiction.