A group of Japanese scientists have surprised themselves by being able to predict the success or failure of blockbuster movies at the box office using a set of mathematical models.
The researchers, publishing their study today, 15 June, in the Institute of Physics and German Physical Society's New Journal of Physics, used the effects of advertising and word-of-mouth communication to create a model that turned out to be successful in predicting how each movie fared once it hit the silver screen.