A spoonful of sugar helps the medicine go down—and so do movie tickets, cell phone minutes and discounts on airline flights.
A private South African health plan increased patient use of preventive care such as mammograms and influenza vaccine with a program that incentivized healthy behavior using discounts on retail goods and travel. The study, which was led by researchers at Harvard Medical School and the RAND Corporation, was published today in The American Journal of Managed Care.