Culture

INFORMS Journal Marketing Science New Study Key Takeaways:

Cost transparency boosts sales when voluntarily instated by a business, as opposed to involuntarily. (Required by law)

Increased trust enhances consumers' willingness to purchase from businesses.

Cost transparency is associated with a 21% increase in the probability of purchasing an item.

Rochester Institute of Technology scientists have developed the first three-dimensional mass estimate to show where microplastic pollution is collecting in Lake Erie. The study examines nine different types of polymers that are believed to account for 75 percent of the world's plastic waste.

Marking a major milestone on the path to meeting the objectives of the NIH BRAIN initiative, research by Carnegie Mellon's Biomedical Engineering Department Head Bin He advances high-density electroencephalography (EEG) as the future paradigm for dynamic functional neuroimaging.

How do mountains form? What forces are needed to carve out a basin? Why does the Earth tremble and quake?

Earth scientists pursue these fundamental questions to gain a better understanding of our planet's deep past and present workings. Their discoveries also help us plan for the future by preparing us for earthquakes, determining where to drill for oil and gas, and more. Now, in a new, expanded map of the tectonic stresses acting on North America, Stanford researchers present the most comprehensive view yet of the forces at play beneath the Earth's surface.

Bats do a lot of good for the world--they pollinate plants, they eat disease-carrying insects, and they help disperse seeds that help with the regeneration of tropical forest trees. Bats and a range of other mammal groups are also natural carriers of coronaviruses. To better understand this very diverse family of viruses, which includes the specific coronavirus behind COVID-19, scientists compared the different kinds of coronaviruses living in 36 bat species from the western Indian Ocean and nearby areas of Africa.

When two scientists from the National Institute of Standards and Technology (NIST) brought black lights and glow powder into the Maryland State Police crime lab, they weren't setting up a laser tag studio or nightclub.

Instead, their aim was to study the way drug particles get spread around crime labs when analysts test suspected drug evidence. Their study, recently published in Forensic Chemistry, addresses safety concerns in an age of super-potent synthetic drugs like fentanyl, which can potentially be hazardous to chemists who handle them frequently.

Children who hold seemingly positive, "benevolent" views about women are also likely to hold negative ones, a team of psychology researchers has found. Their results also show differences between boys and girls in how these views change over time: "hostile" sexist perceptions decline for both boys and girls as they get older, but "benevolent" sexist ones diminish only for girls.

Fructans are naturally occurring plant polymers composed of fructose molecules. They are found in approximately 15% of flowering plant species, including wheat (Triticum aestivum L.). Fructans serve important physiological roles in plant stress tolerance as well as in human diets. Given the importance of wheat in diets across the world, targeting increases in wheat fructan levels through breeding would facilitate the development of climate-resilient, nutritionally improved wheat cultivars.

Sophia Antipolis, 23 April 2020: We may all be drinking more coffee to help us survive the COVID-19 lockdown. Today scientists announce the healthiest way to make a brew.

The first study to examine links between coffee brewing methods and risks of heart attacks and death has concluded that filtered brew is safest. The research is published today in the European Journal of Preventive Cardiology, a journal of the European Society of Cardiology (ESC).1

All deaths of health and social care workers during the covid-19 pandemic should be referred to the coroner for independent review, says Dr Fiona Godlee, Editor in Chief of The BMJ today.

With many hundreds of deaths around the world, and over 100 reported in the UK, "it is impossible not to feel let down by political and healthcare leaders who, while sloganning, clapping for, and praising the NHS, have so evidently failed to protect those who work within it," she writes.

COVID-19 is unlikely to be spread through semen, according to University of Utah Health scientists who participated in an international study of Chinese men who recently had the disease. The researchers found no evidence of the virus that causes COVID-19 in the semen or testes of the men.

The study was not comprehensive enough to fully rule out the possibility that the disease could be sexually transmitted. However, the chances of it occurring, based on this limited finding, appear to be remote.

FLAGSTAFF, Ariz. - Have you ever wondered what kind of rocks make up those bright and dark splotches on the moon? Well, the USGS has just released a new authoritative map to help explain the 4.5-billion-year-old history of our nearest neighbor in space.

For the first time, the entire lunar surface has been completely mapped and uniformly classified by scientists from the USGS, in collaboration with NASA and the Lunar Planetary Institute.

Electron spin--a fundamentally quantum property--is central to spintronics, a technology that revolutionized data storage,[1] and that could play a major role in creating new computer processors. In order to generate and detect spin currents, spintronics traditionally uses ferromagnetic materials whose magnetization switching consume high amounts of energy.

CINCINNATI – Although advances in genetics and genomics reveal numerous disease-associated gene mutations, physicians and researchers still wrestle with the tricky challenge of linking those mutations to actual disease-causing processes.

Add this to the growing use of single-cell biology, which detects gene and/or protein expression in each cell at a given moment, and the task becomes even more daunting.

A team of biomaterials scientists and dentists at the UCLA School of Dentistry has developed a nanoparticle that, based on initial experiments in animals, could improve treatment for bone defects.

A paper describing the advance is published today in the journal Science Advances.