Women's magazines influence whether women decide to have a more natural childbirth or not, with most of the messages biased towards promoting the benefits of medicalised birth.
Researchers from Monash University and Queensland University of Technology have studied how popular media influences women's choices for childbirth
The study, published in Women & Health, specifically aimed to assess the effect of communicating the benefits of more natural birth (e.g. no medical intervention such as epidurals or caesarean section).