The U.K. Government's current alcohol guidelines are unrealistic and largely ignored because they have little relevance to people's drinking habits, according to a new report by the University of Sheffield's Alcohol Research Group (SARG) in collaboration with the University of Stirling.
The study, which is the first of its kind, explored how drinkers make sense of the current UK drinking guidelines which suggest men should not regularly exceed three to four units of alcohol a day, while women should not regularly drink more than two to three units daily.