When we don't feel confident about our government, we choose indirect ways of showing support, like buying U.S. based products, according to a new study in the Journal of Consumer Research.
"Today, we can barely watch television for any length of time without hearing about verbal attacks on the government, or a given religion or education system," write authors Keisha M. Cutright (Duke University), Eugenia C. Wu (Cornell University), Jillian C. Banfield (University of Waterloo), Aaron C. Kay (Duke University), and Gavan J. Fitzsimons (Duke University).