Targeted messaging for return to in-person visits

What The Study Did: Researchers in this randomized clinical trial found that a large proportion of patients who canceled visits and procedures early in the COVID-19 pandemic didn't reschedule once reopening occurred. A single message targeted directly to these patients didn't affect the return to in-person visits within a month but it resulted in a small increase in re-engagement through telemedicine and rescheduling of future visits.

Authors: Anne R. Cappola, M.D., Sc.M., of the Perelman School of Medicine at the University of Pennsylvania in Philadelphia, is the corresponding author.

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(doi:10.1001/jamanetworkopen.2021.15211)

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