Brain

A novel experiment conducted by Carnegie Mellon University Professor George Loewenstein and colleagues may explain why people try a drug, such as heroin, for the first time despite ample evidence that it is addictive. The results of the study, which are being published in the Journal of Health Economics, reveal that even longtime addicts underestimate the influence that drug cravings have over their behavior.

In side-by-side taste tests, pub-goers agree: “MIT Brew” tastes better than Budweiser — as long as tasters don’t learn beforehand that the secret ingredient is balsamic vinegar.

It sounds more like a fraternity prank than a psychology experiment, but the beer-guzzling participants in a recent study were doing their part for psychology. In this case, helping researchers determine just what it is about consumers’ knowledge of food products that af-fects their taste judgments.Does Knowledge Of Food Products Affect Taste Judgment?

A new computer-based technique could eliminate hours of manual adjustment associated with a popular cancer treatment. In a paper published in the Feb.